Retargeting leads: In March 2020, over 88% of all online shopping carts were abandoned.They may not pay attention to one out of four dozen promotional emails, but that piece of direct mail is hard to ignore. While email is still essential to most businesses, direct mail gives you the chance to capture the attention of those who aren’t aware of your business in an interactive, memorable way. So it’s no wonder that direct mail has a response rate over 4% higher than email. The average number of direct mail received daily, in comparison, is two. Generating leads: On average, people receive over 120 emails every day.Direct mail has dozens of uses, but they all boil down to four main goals: What is direct mail?Īnything that ends up in a physical mailbox-from coupons for the local pizza restaurant to health care invoices-is direct mail. If all your marketing tactics are digital, your message may be falling through the cracks of your audience’s cluttered inbox.ĭirect mail is one of the best ways to stand out from all the digital noise. What does that mean for marketers? You may need to reevaluate your strategy to sidestep screen fatigue. And it’s working! It performs so well that 59% of marketers expect to increase their use of direct mail in the next five years. While some businesses are using the increased screen time to double down on digital marketing, other businesses are turning to direct mail to gain a competitive edge. After a year of remote work and social distancing, digital burnout is hitting hard, and with a 14% increase in screen time amid COVID-19, the need to get away from our screens is rising.
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